Friday, 16 March 2012

Evaluation 3 Draft

3. What kind of media institution might distribute your media product and why?


Publishing a magazine is the process of production that involves making the media product available to the public. A publishing company will publish magazines, newspapers, literature and other forms of material. The publishing process involves development, purchase, copediting, graphic desing, printing and then the marketing and distribution, that also deals with electronic media.
I would use IPC media to publish my magazine because it  produces over 60 iconic media brands (including NME), with prints alone reaching almost two thirds of UK women and 42% of UK men. The IPC inspire division would best suit my magazine and be well representative of my social groups. This didvision of the company is prodominatently aimed at men, however NME reader are 24% women and collectively the magazine has medium age of 23. Which also matches the age range of 16-25 year olds that i am aiming the magazine at.
The distribution off the magazine can be carried out in many ways, one being to post the magazine to subscribers, the magazine could alos been sold in shops as this is a common way of distributing magazines. I could also publish the magazine online to make it more accessable for readers from different countries, such as NME who have 4 million unique users across the globe. This method would also benifit individuals who cannot travel to the shops that distribute the magazine. Magazines online have become increasingly more popular, with my target audience (16-25) being highly involved with developing technology. Advertising headphones, gigs, or clothes in my magazine would also increase the saleability of my music magazine.

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